31 January 2008
| Online Casino Group Introduces new Loyalty Program |
| 14 Sep 2006 |
| A group behind five online casinos, has introduced a loyalty program – ADVANTAGE – that rewards players each time they play on one of the five online casinos. This program is so different because it combines all the accounts from the various online casinos. The loyalty program has varying levels of membership, form a normal player, to an exclusive platinum player (by invitation only). This loyalty program was initiated after the group checked what its online casino customers really wanted from a loyalty program. No matter what action the player is taking on the online casino site – wagering, depositing, playing – s/he will be awarded points on his/her account. These points can be cashed in as credits for further gaming on the online casino sites, or for prizes. These prizes include LCD televisions, spas, and other prestigious items. The prize items can be found in an online catalogue linked to the online casino sites, in order to allow east redemption of points. The philosophy behind the loyalty program claims that the more one plays on the online casino sites, the more one should be rewarded. Thus, increased play at any on the online casinos in the group will allow the player to rise up on the membership scale. The higher one gets on this ladder, the more bonuses and points one can earn. This new program comes in the wake of the online casino group being awarded the eCOGRA seal of approval. eCOGRA, the standards board for online gambling, approves only safe and secure online casinos. |
